Feb 15, 2022How to overcome “data frustration” in B2B salesMost B2B companies have lots of data. But most struggle to put it to use when engaging customers. Why? And how could they overcome their challenges? At Accenture, we know sales success comes from how well you know and understand your customers. And we’ve all heard (probably thousands of times…B2b Sales6 min readB2b Sales6 min read
Nov 3, 2021The 5 Imperatives for Reinventing Your B2B Sales StrategyIt’s time to reinvent B2B selling “from the ground up”. Here’s how companies should go about it. Companies seeking to get back to growth find that they must revise their sales strategies and playbooks…and we’re not talking minor edits here: An Accenture study revealed 96 percent of surveyed respondents were…B2b Sales5 min readB2b Sales5 min read
Sep 21, 2021Reinventing B2B SalesHow to empower your sales teams, enable your buyers and influence decisions. I recently sat down with The Atlantic to talk about the latest innovations in B2B sales, made possible through our partnership with Salesforce. …B2b Sales7 min readB2b Sales7 min read
